San Francisco Fashion Awards

Sunday 29 August, a fashionable crowd gathers to recognize and celebrate the successes of San Francisco’s Fashion Industry ground breakers. From the impressive ballot of Nominees, only a few could take the award.

SHOTWELL received recognition for their fantastic window displays, while the LITTER SF sisters Rachael and Mackenzie were recognized as the creators of some of the best fashion accessories in San Francisco.

ALEXANDRIA VON BROMSSEN’s stellar February events Love Sick and Mighty awarded the designer the award of Best Creative Director. The ACADEMY OF ART UNIVERSITY SPRING 2010 Fashion Show 2010 took home the award for the Best Fashion Show/ Students Presentation. FASHION FEUD’s success brought its producers ADAM BAUER and OWEN GERONIMO the award for Best Fashion Show Producer while BLACK V was awarded the title as the Best Fashion Event of 2009.

Meanwhile, IRENE FERNANDEZ-FEIKS was revealed as the winner of the Best Fashionable DJ award. KAO SAEPHAN from Red Door Elizabeth Arden was recognized as the Best Hair Stylist, and MICHAEL PATTERSON from Makeup SF received the award for the Best Make-Up Artist.

DEL GERONIMO from BLEED MAGAZINE Online Magazine took home the award for Best Advertising Design while LORRAINE SANDERS of SF Indie Fashion was awarded as the Best Fashion Blogger.

Image courtesy of

KATIE QUINN won the award of Best Stylist and BLANCHE CONSORTI was recognized as the Best Emerging Designer. BACCA DA SILVA was recognized as the Best Male Fashion Designer while JOSEPH DOMINGO was awarded as the Best Female Fashion Designer. LIZ CARUANA took home the award for the Best Photographer.

CITY MODEL MANAGEMENT took home the award of the Best Modeling Agency while models NICOLE GRINSELL and TYLER WOOD BIRKESTRAND won the award for best Female and Male Model respectively.

The evening reached a grand finale with the innovative lines of CORAL CASTILLO and B. SPOKES TAILOR + MISSION BICYCLE COMPANY.

B. Spokes Tailor + Mission Bicycle Company featured tailored menswear for the urbanite; more specifically the line was specially designed for bikers. The line featured traditional tweeds paired with cheeky plaids, unexpected pops of color, tailored vests adorned with the graphic image of turnips, and even a pair of boldly plaid pants.

Coral Castillo, recent California Institute graduate, spoke to an environmentally conscious audience. With impeccable green cocktail dresses made from scraps of silk granted a second life, and tweedier cocktail dresses featuring beautifully scalloped and ruffled details. Coral Castillo has an eye for detail. Her duponi silk mermaid gown dazzled with pieces of shampoo bottles to add detail to the gown and to create a necklace to accompany the gown, there will be much to look forward to from Castillo in the future.

By Jessica Schoefer